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Free shipping and returns: what 39 apparel and fashion stores offer

Checked November 2026 · 39 of 47 stores could be read

typical free-shipping minimum
$100
ship every order free
22%
most common return window
30 days
make the customer pay for returns
54%

Apparel asks the most of shoppers. Not one store we looked at sets its minimum under $75, 9 of 25 want $150 or more, and the typical figure is about twice beauty's.

The typical free-shipping minimum at apparel and fashion stores is $100, and half set it between $100 and $150. 22% ship every order free. Most give 30 days for returns, and 54% of those whose policy says leave return shipping to the customer.

Free-shipping minimums

25 stores offer free shipping above a minimum order. The lowest minimum was $75, the highest $200.

Under $500 stores
$50 to under $750 stores
$75 to under $1006 stores
$100 to under $15010 stores
$150 or more9 stores

The typical (median) minimum is $100; the middle half of stores sit between $100 and $150.

Free shipping on every order

7 of the 32 stores whose shipping terms we could read (22%) ship every US order free, with no minimum.

Return windows

30 days is the most common window: 22 of the 34 stores that state one. 6 (18%) give longer than 30 days.

Who pays for returns

Of the 26 stores whose policy says, the customer pays for return shipping at 14 (54%), and returns are free at 8 (31%). The rest offer free returns only in some cases, such as exchanges or store credit.

How we collected this (show)
  • We read each store's homepage and its shipping and returns pages once, in November 2026, and recorded what it offers for standard shipping to the United States.
  • Offers only for members, subscribers, first orders, discount codes or a limited-time sale don't count as a store's free-shipping minimum.
  • Every figure comes with the store's own wording, and anything we couldn't match to it was left out.
  • Stores that block automated visits, or whose pages only work in a full browser, were skipped rather than worked around.
  • The stores are established direct-to-consumer brands, so the figures describe them rather than very small or brand-new shops.

How unclear cases were handled

  • One page, several countries: glossier.com lists its free-shipping minimum for about fifteen countries. Only the US one ($40+) was counted.
  • Offers for some shoppers only: free shipping for members, subscribers, first orders or with a code isn't counted as the store's minimum.
  • Amounts written differently: "25 USD", "$25.00" and "$2,000" are all read as amounts, and a window given in months is converted to days.
  • Returns: a window for refunds counts; one for exchanges only doesn't. Returns count as free only when the page says so: a "prepaid label" alone isn't enough, since its cost can come out of the refund.
  • Food and drink returns are left out: food usually can't be returned, and the windows these stores state are for equipment.
  • A figure we couldn't match to the store's own wording was left out rather than guessed. That's why some stores show "Not clear" or "Not stated".
The 47 stores, with sources (show)
StoreFree shippingReturnsReturn shippingSource
allbirds.comOver $10030 daysFree in some casesPage
aloyoga.comEvery order30 daysFreePage
andieswim.comNot clear14 daysCustomer paysPage
birdies.comEvery order30 daysNot statedPage
bonobos.comEvery order45 daysFreePage
buckmason.comOver $150365 daysCustomer paysPage
chubbiesshorts.comNot clearNot statedNot statedPage
cutsclothing.comNot clear20 daysFree in some casesPage
duer.comOver $9930 daysCustomer paysPage
everlane.comOver $7530 daysCustomer paysPage
fahertybrand.comOver $15060 daysCustomer paysPage
girlfriend.comOver $10030 daysCustomer paysPage
hellotushy.comOver $9930 daysNot statedPage
jennikayne.comOver $15021 daysCustomer paysPage
kith.comNot clear30 daysCustomer paysPage
knix.comOver $12530 daysNot statedPage
kotn.comOver $10015 daysFreePage
lunya.coOver $19930 daysCustomer paysPage
mackweldon.comNot clear30 daysNot statedPage
marinelayer.comOver $75365 daysFreePage
mottandbow.comOver $15030 daysCustomer paysPage
negativeunderwear.comOver $10021 daysNot statedPage
nobullproject.comOver $9930 daysCustomer paysPage
outdoorvoices.comOver $10030 daysCustomer paysPage
outerknown.comOver $12530 daysFreePage
pangaia.comOver $15030 daysNot statedPage
rhone.comOver $12545 daysFreePage
rothys.comEvery order30 daysFree in some casesPage
summersalt.comOver $200Not statedNot statedPage
taylorstitch.comEvery order21 daysFreePage
tecovas.comNot clear30 daysNot statedPage
tenthousand.ccOver $15030 daysFreePage
tentree.comOver $100Not statedNot statedPage
thereformation.comEvery orderNot statedNot statedPage
thirdlove.comOver $10060 daysFree in some casesPage
thousandfell.comNot clear30 daysNot statedPage
universalstandard.comEvery order30 daysCustomer paysPage
vuoriclothing.comOver $75Not statedNot statedPage
wolfandshepherd.comOver $15030 daysCustomer paysPage

Couldn't be used (8): cariuma.com (no shipping or returns terms found), frankandoak.com (could not be read), hillhousehome.com (could not be read), naadam.co (could not be read), trueclassictees.com (needs a full browser), unboundmerino.com (could not be read), wearpact.com (needs a full browser), westernrise.com (needs a full browser).

"Not clear" and "Not stated" mean the store's pages didn't say it plainly enough to count. Stores change their terms: each figure is as the store's page showed it when we checked.

Setting your own minimum? The free-shipping calculator works out the one that pays for itself. For more on this niche, read Tracking apparel and footwear competitors.

Cite this data

You're welcome to use these figures in articles and reports, with a link to this page.

EcomWatchdog, "Apparel Shipping & Returns Benchmarks", November 2026. https://www.ecomwatchdog.com/benchmarks/apparel-and-fashion

Questions

What is a good free-shipping minimum for an apparel and fashion store?
$100 is typical in this niche, and most stores land between $100 and $150. The right one for you depends on your average order and margin: the free-shipping calculator works out the minimum that pays for itself.
How long do apparel and fashion stores give for returns?
30 days is the most common window (22 of 34 stores that state one), and 18% give longer than 30 days.
Which stores are included?
47 established online apparel and fashion brands selling in the US, of which 39 could be read. We don't name individual stores; the figures are what they publish on their own sites.
How current is this?
These figures are from November 2026. Stores change their offers, so treat them as a guide rather than today's exact numbers.

Want to know when your own apparel and fashion competitors change their free-shipping minimum or start a sale? EcomWatchdog emails you when they do.

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